Reputation Guards | Neglecting Online Reviews

Reputation Guards Reputation is one of a business's greatest assets, as customers base numerous daily decisions on that reputation - from big things (accepting job offers) to minor choices (where to order pizza or get their hair cut) using reviews and recommendations as an informant source.

Positive or negative, online reviews are invaluable to a business's reputation, making an online reputation management strategy essential to business marketing success. Utilizing an online reputation management service allows companies to keep track of reviews, address any issues that arise, and avoid the potential pitfalls listed below.

Neglecting online reviews is a risk for all businesses, whether large or small. Consumers rely heavily on reviews when making purchasing decisions; by ignoring them, you risk falling behind your competitors in visibility. You should actively search out positive reviews from customers and encourage them to share their experiences with your brand so you can build up a solid foundation for your reputation, showing potential customers that you care about providing outstanding customer service.

Responding inappropriately to negative reviews is another familiar error companies make online. Entering into an online battle can do more damage to your reputation than the original feedback itself, so ignoring criticism or providing expletive-laden responses shows current and potential customers that you don't care about their concerns.

Be wary of efforts to discredit negative feedback; understand its root cause and provide solutions. Empathy toward customers' experiences will defuse tensions while creating potential brand advocates.

Reputation management is essential to the success of any business, so by avoiding these common ORM missteps, you can gain control of your online reputation and ensure your business thrives. For more information about effective ORM strategies, contact Reputation Defender now!

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